Development
4 min read
Lavazza Tablì: turning coffee discovery into an instant-win experience
For the launch of Lavazza Tablì, Lucden created a connected in-store journey that took guests from a personalised taste quiz to the coffee bar to the Tablì Vault, with every step tracked live by the Lucden Engine.
The challenge
How do you turn discovering a new coffee into something people actually want to take part in? Lavazza wanted to introduce Tablì in a way that felt personal, hands-on and rewarding, and wanted to capture meaningful data along the way.
The experience
- Discover your taste. Guests scanned a QR code and answered three quick questions about how they like their coffee. The microsite revealed their taste profile, recommended their perfect Tablì blend and issued a unique four-digit Vault code.
- Bring it to life. At the coffee bar, guests decorated their own Lavazza cup and made their coffee first-hand, matched to the taste they’d just discovered.
- Unlock the Vault. Guests entered their code at the Tablì Vault touchscreen for an instant-win moment. Prizes ranged from Lavazza clothing and cups to one Tablì coffee machine given away every day.
Behind the scenes: the Lucden Engine
Every guest journey ran through the Lucden Engine, our live event platform. It tracked:
- data capture and coffee preferences
- each guest’s Vault code
- whether the code was entered
- whether the guest won or lost
- whether the prize was claimed
Each prize was unique, so the team could confirm every prize collection on a tablet and see stock levels in real time. Lavazza got a live picture of the activation, and prize fulfilment stayed accurate all day.
The results
- 800+ entries per day
- around 66 entries every hour
- every prize tracked from win to collection
Want to turn your next launch into an experience people queue for?
